Conversion-focused lifestyle content created for hotels to use across their own social media, website and paid campaigns.
A selection of lifestyle content created for Miris Blend and other premium environments.
I partner with a small number of design-led hotels while travelling, creating content around the experience of actually staying at the property.
Rather than generic room footage, the content is built around the moments that create desire: arriving, discovering the space, morning light, architecture, small details, the surrounding destination and the feeling of being there.
In exchange for a three-night stay, your hotel receives
Rather than delivering four variations of the same montage, each video is created around a different stage of the guest decision journey — giving your team four distinct creative angles to work with.
A high-impact visual film built around the property's most desirable moments — architecture, atmosphere, light, details and experience.
Built from 4–10 carefully selected shots, the video is designed to create an immediate emotional response and make viewers picture themselves there.
Native-feeling content shot from the perspective of a real guest — arriving, opening the room, discovering the view and settling into the space.
Less polished advertising. More “I want to be the person checking into this hotel.”
A lifestyle-led story following the rhythm of a stay: morning light, coffee, the property, its surroundings, afternoon moments and getting ready for an evening in the city.
Built from 5–12 carefully selected shots, where the exact story is tailored to the hotel's amenities and strongest differentiators.
A structured creative built around three genuine reasons to choose your property — whether that's location, architecture, rooftop, spa, design, views or another defining feature.
It will be delivered both with and without english text on screen. Designed to give potential guests a clear reason to choose your hotel over another.
The shoot is designed as a reusable content library.
Alongside the four finished videos, your team receives 15 edited high-resolution lifestyle photographs and 20 colour-corrected vertical B-roll clips.
Use them to create future Reels, Stories, social posts, website content and new campaign creatives long after the stay is over.
The value isn't the file count. It's how far each file travels once your team has it.
One lifestyle photograph, published as an organic post.
The same photograph, running as a paid social creative.
Colour-corrected B-roll, cut into a new Reel months later.
I'm Miriam Rølland, founder of Miris Blend, a premium non-alcoholic wine brand.
Building Miris Blend means I work with content from the other side of the table too: deciding what deserves advertising spend, what works across organic channels, and what actually makes a premium product feel desirable.
That perspective shapes how I shoot. I don't approach a hotel simply looking for beautiful footage. I think about the assets I would want to receive if I were the brand paying to market them.
This content is made to live in Reels, Stories and paid social: vertical, watched on a phone, decided on in half a second.
So it's filmed on the device it's made for, in the format it's published in. Nothing is cropped down from a wider frame, and nothing arrives looking like an advert in a feed of things that aren't.
No crew, no lighting rigs, no permits, no room taken out of inventory for a day. I can film a restaurant during service or a suite between check-outs without your guests noticing and without your team rearranging anything around me.
The polish comes from the eye and the edit, not the equipment.
I'll be travelling with Miris Blend, allowing the bottles to be incorporated naturally into selected scenes where they complement the property's aesthetic — from a quiet afternoon on the balcony to an alcohol-free aperitivo before heading into the city.
The hotel remains the subject. Miris Blend becomes part of the lifestyle.
Miris Blend is currently in contact with several Spanish importers and distributors as we explore future distribution in Spain.
Selected content from the trip may therefore continue to appear in future Spain-facing Miris Blend marketing and be shared with future Spanish distribution partners — creating potential additional exposure for participating hotels beyond the initial collaboration.
During my stay, I'll share a few Instagram Stories featuring the property and tag the hotel.
If the property appears in future Miris Blend Reels, the hotel will also be tagged.
The four collaboration videos are created specifically for your use and will not be published as Reels on my own account.
Your hotel receives all the finished creative to publish through your own channels: 4 Reels, 15 lifestyle photos and 20 B-roll clips.
The delivered content includes usage rights across the hotel's own channels.
Usage terms are confirmed in writing before the collaboration begins.
Before each collaboration, I identify the property's strongest visual and experiential selling points and build the concepts around them.
A rooftop hotel shouldn't receive the same creative as a design hotel hidden in the old town. The architecture, neighbourhood, light, amenities and atmosphere determine the story.
I'm partnering with a limited number of hotels during my time in Spain.
